Google Ads built by someone who's spent 23 years in fire & security - 12 of them running his own firm. No agency jargon, no race to the bottom - just the right enquiries landing in your inbox.
Most fire & security firms don't have a quality problem. They have a steady-leads problem. Here's what that usually looks like.
Competing on price against firms that cut corners you’d never cut.
Word of mouth is great - until it goes quiet, and then the worry starts.
No predictability, so you can never plan to hire, invest or take a breath.
You’re busy, but the numbers at the end of the month never quite add up.
It doesn't have to be this way. I know, because I lived it.
Talk to Dave →
For years I was stuck in the same cycle. Losing jobs to cheaper outfits. Chasing every enquiry. Watching good months turn into worrying ones. I tried everything to fix it - SEO agencies, networking, cold calls, hiring marketers who had no clue about our industry. None of it understood fire & security, so none of it worked.
Then I cracked Google Ads myself. Enquiries started rolling in, contact forms filled daily, and I won over £1 million in booked work - then launched a fire door division that did almost £1 million in its first year. Done properly, Google Ads didn't just grow my business, it changed my life. Now I do it for other firms in the trade, and nobody else.
£1,380 of ad spend. Around £500k in lifetime value. This is a real account - that spend brought in 40+ qualified leads and £47.1k of tracked conversion value. Because these customers stay on for years of servicing and contracts, the lifetime value is closer to half a million pounds.
Spend, leads and conversion value are taken directly from the live account. Lifetime value reflects ongoing servicing and contract value, not a single job. Your results depend on your area, services and budget.
No agency jargon, no vanity metrics - just leads from someone who's stood where you stand.
See how it works →Ads tuned to how your customers actually search - so you hear from people ready to book, not tyre-kickers.
Honest dashboards showing leads and cost-per-job, never vanity clicks and impressions.
Steady, compounding results month after month - built by someone who's lived your trade.
No lengthy onboarding, no jargon. From first call to live campaigns in a couple of weeks - then we just keep improving.
A straight conversation about your business - where the work comes from today, and where you want to take it.
We craft your campaigns, write the ads and build the landing pages - then get you live, fast.
We refine, report and grow your flow of quality work month after month - you just get on with the jobs.
Project Pyro hasn't launched yet - so my own firm, Twenty4 Fire & Security, is our first and only account. These are the people on my team working the leads the ads bring in.
Google Ads brought me my biggest fire alarm project yet and introduced me to clients I'm still working with today.
Google Ads helped me grow our fire door division from small works for existing clients to almost £1m in revenue within a year.
Google Ads keeps me and Owen fully booked with fire risk assessments, and a lot of those new clients go on to become long-term Twenty4 customers.
So had I, until I learned how to do it right. That’s the difference. You’re not buying ads, you’re buying experience that already works in this exact industry.
What’s more expensive is going quiet, getting no leads, or pouring money into a strategy that brings in pound-shop contracts. Done right, this pays for itself.
If it already works for fire door companies, alarm firms and sprinkler installers across the UK, it can work for you too. Let’s find out on a quick call.
Let's have a chat about your business - where it's at, and whether Google Ads can bring you more of the work you actually want.
Our own fire door division at Twenty4 went from small works to over £600k of orders in six months - built on the leads the ads bring in.
Rhiannon Lewis · Fire Door Division Lead, Twenty4
