Google Ads built by someone who spent 10 years running a fire & security business. No agency jargon, no race to the bottom — just the right enquiries landing in your inbox.
Most fire & security firms don't have a quality problem. They have a steady-leads problem. Here's what that usually looks like.
Competing on price against firms that cut corners you’d never cut.
Word of mouth is great — until it goes quiet, and then the worry starts.
No predictability, so you can never plan to hire, invest or take a breath.
You’re busy, but the numbers at the end of the month never quite add up.
It doesn't have to be this way. I know, because I lived it.
For years I was stuck in the same cycle. Losing jobs to cheaper outfits. Chasing every enquiry. Watching good months turn into worrying ones. I tried everything to fix it — SEO agencies, networking, cold calls, hiring marketers who had no clue about our industry. None of it understood fire & security, so none of it worked.
Then I cracked Google Ads myself. Enquiries started rolling in, contact forms filled daily, and I won over £1 millionin booked work — then launched a fire door division that did a million in its first year. Done properly, Google Ads didn't just grow my business, it changed my life. Now I do it for other firms in the trade, and nobody else.
£1,380 of ad spend. Around £500k in lifetime value. This is a real account — that spend brought in 40+ qualified leads and £47.1k of tracked conversion value. Because these customers stay on for years of servicing and contracts, the lifetime value is closer to half a million pounds.
Spend, leads and conversion value are taken directly from the live account. Lifetime value reflects ongoing servicing and contract value, not a single job. Your results depend on your area, services and budget.
No agency jargon, no vanity metrics — just leads from someone who's stood where you stand.
See how it works →Ads tuned to how your customers actually search — so the phone rings with people ready to book.
Honest dashboards showing leads and cost-per-job, never vanity clicks and impressions.
Steady, compounding results month after month — built by someone who's lived your trade.
No lengthy onboarding, no jargon. From first call to live campaigns in a couple of weeks — then we just keep improving.
A free call to understand your business, goals and where you are today — no obligation.
We craft your campaigns, write the ads and build the landing pages — then get you live, fast.
We refine, report and grow your lead flow month after month — you just answer the phone.
So had I, until I learned how to do it right. That’s the difference. You’re not buying ads, you’re buying experience that already works in this exact industry.
What’s more expensive is going quiet, getting no leads, or pouring money into a strategy that brings in pound-shop contracts. Done right, this pays for itself.
If it already works for fire door companies, alarm firms and sprinkler installers across the UK, it can work for you too. Let’s find out on a quick call.
Book a free, no-pressure call. Straight answers on whether Google Ads is right for your business — no sales pitch.
“The phone hasn't stopped. Best money we've spent on marketing — full stop.”
— Fire & security install co., Midlands
